The Southern Thing

The Mobile Press-Register has a profile of publisher MacAdam/Cage, which has used the financial boost it received from Audrey Niffenegger‘s The Time-Traveler’s Wife a few years back to launch a cottage industry supporting Gulf Coast writers. The breadth of the Southern fixation is news to me, though I liked Jack Pendarvis‘ 2007 story collection, Your Body Is Changing, which MacAdam/Cage published. (Before that, I just thought of it as the house that published Stephen Elliott.) From the piece:

“There’s a complete disconnect between literature and corporate culture,” says [publisher David] Poindexter. “Corporations need a short-term payoff. They have to make shareholders happy by increasing profits every quarter. So corporate publishers need books that will make money this quarter.” These books are rarely great works of literature. “Literature takes a long time to develop,” explains Poindexter. “It’s like growing trees instead of corn.” In every way, he has positioned his own company so he can grow those trees. “After all,” he observes, “what props up the New York houses are their backlists of great titles from the past, which were generated by the business model they’ve now discarded.” Poindexter is attempting to put that model back into play.


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