The London Guardian reports that a series of books designed to look like packs of cigarettes–spawned by the UK smoking ban–is creating some consternation among cigarette-makers. The squabble focuses on the Ernest Hemingway offering:

[N]ow the publishers are having to inhale deeply themselves as British American Tobacco (BAT) claims that one of the packs, containing Hemingway’s The Snows of Kilimanjaro and The Undefeated, resembles its own Lucky Strike pack. Claiming that such an association could seriously damage the health of the brand, BAT is trying to have the works pulped.

You can get a better glimpse a the books in the series here.

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